Data Collection Practices

Personal information collection and processing details:

Your Information and Its Use

We utilize your personal information for these key purposes:

  • Service Execution in the East Midlands:
    • Handling your car hire bookings and agreements efficiently. Confirming your identity and ensuring compliance with our rental standards. Assisting with the collection and return of vehicles. Managing payment transactions, including deposits and any applicable charges.
  • Customer Communication (Contractual Obligations and Legitimate Interest):
    • We send booking confirmations and updates, along with essential rental information. We respond to inquiries and offer customer support. We inform you of any changes to our services or policies.
  • Marketing Preferences in the East Midlands:
    • We will send promotional offers, newsletters, and service updates only with your consent or legitimate interest. You may opt out whenever you wish.
  • Service Enhancement in the East Midlands:
    • Assessing website interactions to refine user experience and functionality. Conducting research to improve our vehicle selection and service offerings.
  • Compliance with Legal Standards in the East Midlands:
    • Adhering to local laws and tax regulations. Safeguarding against fraud and maintaining service integrity. Addressing conflicts and upholding our terms of service.

Information Sharing Practices

Sharing Your Information Responsibly

  • Local Service Providers: We collaborate with third-party providers, including payment processors and IT support, to facilitate our services. They are contractually bound to safeguard your data.

We do not share your personal information with third parties.

Data Protection Standards

We use a range of technical and organizational measures to safeguard your personal information from unauthorized access, alteration, disclosure, or destruction. This includes encryption, strict access controls, secure server environments, and routine security assessments. However, it's important to acknowledge that no method of internet transmission or electronic storage can guarantee complete security.

Data Retention Practices

We keep your personal information only for the time needed to achieve the purposes for which it was collected, including compliance with legal, accounting, or reporting obligations. The length of time we retain information depends on its type and the specific circumstances surrounding its processing.

Your Rights in the East Midlands

Your rights under East Midlands data protection law

  • Access to Your Information: Obtain a copy of your personal information records.

For any inquiries regarding your rights, please reach out to us.

Cookies and Tracking Practices

Our website employs cookies and similar technologies to improve your browsing experience, gather insights on site traffic, and customize content for our users. You can adjust your cookie preferences directly through your browser settings at any time.

Policy Changes

This Privacy Policy may be revised from time to time to align with changes in our operations or legal obligations. Any updates will be published on this page, accompanied by a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed about our privacy practices.

Contact Information

For inquiries regarding our Privacy Policy or data practices, please reach out.

East Midlands Car Hire Services
Airfield Road, Castle Donington, DE74, Leicestershire, United Kingdom
Contact Us: Phone: 443332100115