Privacy Guidelines

Data Collection Practices

We gather and manage various types of personal information, including:

2. Our Use of Your Data

Your personal information serves these key purposes:

• Service Delivery in the East Midlands:
  • Managing your car rental bookings and agreements effectively is a priority. We verify your identity to confirm that you meet our rental criteria. Our team oversees the collection and return of vehicles, ensuring a smooth experience. Additionally, we handle all payment processing, including deposits and any applicable fees.
• Customer Communication in East Midlands (Legitimate Interest/Contractual Obligations):
  • Issuing booking confirmations, providing updates, and sharing key rental details. Addressing your questions and delivering customer support. Informing you of any service or policy changes.
• Marketing Permissions in the East Midlands:
  • We will send promotional offers, newsletters, and service updates with your consent or legitimate interest. You can opt out at any time.
• Enhancing Services for Your Benefit in the East Midlands:
  • Evaluating website interactions to refine user experience and performance. Conducting assessments to upgrade our vehicle selection and service offerings.
• Legal Compliance in the East Midlands:
  • Meeting legal and regulatory obligations in the East Midlands. Safeguarding against fraud and maintaining service security. Addressing disputes and upholding our terms and conditions.

Information Exchange

Sharing Your Personal Information

• Local Service Partners: We collaborate with third-party companies, including payment processors and IT support, to deliver our services. These partners are bound by contracts to safeguard your information.

We do not share your personal information with third parties for marketing.

Data Protection Standards

We employ suitable technical and organizational measures to safeguard your personal information from unauthorized access, alteration, disclosure, or destruction. This encompasses encryption, strict access controls, secure servers, and routine security evaluations. Despite these precautions, it is important to acknowledge that no method of internet transmission or electronic storage can guarantee complete security.

Data Retention Policies

We keep your personal information only for as long as it is needed to meet the purposes for which it was collected, such as complying with legal, accounting, or regulatory obligations. The duration for which we retain information depends on its nature and the context in which it was processed.

6. Your Rights in East Midlands

Your Rights Under East Midlands Data Protection Law

• Accessing Your Information: Obtain a copy of your personal information on file.

For exercising your rights, please reach out using the details below.

Cookies and Data Tracking

Our website employs cookies and related technologies to improve your online experience, monitor site usage, and customize content. You can adjust your cookie settings via your browser preferences to control how these technologies are utilized.

8. Updates to Policy

We may revise this Privacy Policy from time to time to align with changes in our operational practices or legal obligations. Any updates will be published on this page, accompanied by a new "Last Updated" date. We recommend checking this policy regularly for the latest information.

Contact Information

For inquiries regarding this Privacy Policy or our data practices, please reach out to us: